Could a video tour with an influencer get you more money for your house?

These entrepreneurial ‘propfluencers’ are using social media and their large online followings to sell houses

Move over, Gen Z: estate agents are joining the social network.

A property developer has formed a new partnership on social media platform TikTok to promote its flagship scheme in Battersea.

From negotiating discrete off market transactions to building their brands via social media property consultants exert power and influence on the property market in Mayfair and beyond